the SP-550UZ is up against other optical monsters like the Panasonic DMC-Z18 which also boasts 18x magnification

ephotozine Reviewed the Olympus SP-550 UZ and gave out “The previous UltraZoom from Olympus was something of a triumph of marketing over functionality. The image quality at the end of the zoom was dreadful. So it’s nice to see that it’s actually a lot better here. It isn’t super sharp, but it’s acceptable and means that you can zoom in from very far away to reveal small details or capture people surreptitiously. There’s optical stabilisation, but it’s not a panacea for your camera shake woes. You’ll still need to keep it very still when shooting, and here, the 1/1000sec shutter speed in AP or SP modes does not help the cause. “

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