HP Photosmart R837 Press Release

HP Extends Digital Photography Offering with the Most Connected Experience for Consumers and Pros.HP today made a series of announcements designed to make its digital photography offering the most complete and highly connected experience for consumers, professional photographers and graphic artists.

Foremost among the announcements, the company introduced HP DreamColor Technologies, the industry’s first highly integrated system that delivers the highest level of digital color consistency across a series of devices.

HP DreamColor will make it easy for graphic artists and professional and advanced amateur photographers to accurately match color to prints or digital sources and automatically deliver predictable color in a wide variety of applications, from photos to marketing collateral to posters.

Also introduced at the Photo Marketing Association (PMA) tradeshow, the new HP Designjet Z3100ps GP Photo Printer is one of the first products to implement HP DreamColor. Designed for professional photographers and graphic artists, the 12-ink printer uses HP Vivera pigment inks to produce exquisite prints that can last more than 200 years.(1)

Over the coming year, the company plans to implement support for HP DreamColor across a range of markets and product categories, including PCs and monitors.

HP also launched 12 new digital photography products, technologies and services for home users as well as retailers. Highlighting this lineup, the HP Photosmart R837 Digital Camera is the first digital camera featuring the ability to tag photos inside the camera, which allows for easy searching and organization within Microsoft Windows Vista

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