Canon Powershot A540 Digital Camera
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Canon Powershot A540 6.0 Megapixel 4x Optical Zoom Digital Camera
With a full 6.0 megapixels of imaging power and a high-quality 4x optical zoom lens, the super-intuitive PowerShot A540 is ready to produce impressive results right from the start. This camera is packed with value from its high-end specs to its high-performance capabilities, yet easy enough for beginners to use.
This camera is equipped with an approximately 6.0 million camera effective pixel 1/2.5-inch Charge Coupled Device (CCD). Also, with DIGIC II, higher resolution and high-speed processing were achieved and the startup time and response time were shortened. This camera is equipped with a 4x optical zoom lens, which covers a 35mm film equivalent focal length ranging from 35 mm (Wide Angle) to 140 mm (Telephoto), and f/2.6 (Wide Angle) - f/5.5 (Telephoto) aperture.
The PowerShot A540 inherits the basic shooting functions of the PowerShot A520, but also has additional and more advanced functions. The recording pixel settings now include a “Widescreen” mode that has the same aspect ratio as 16:9 widescreen TVs for shooting wide images. Adding ISO 800 has resulted in a faster shutter speed even when shooting in dark environments.

Specifications
Sensor 6.0 Megapixel
Size 1/2.5-inch
Image Resolution 2,816 x 1,584
640 x 480
1600 x 1200
2272 x 1704
2816 x 2112Movie Resolution 160 x 120
320 x 240
640 x 480
Optical Zoom 4X
Digital Zoom 4X
Combined Zoom 16x
Focal Length f = 5.8 - 23.2mm
Focus Mode TTL autofocus
Focusing Range Normal AF: 1.5 ft./45cm to Infinity
Optical Viewfinder Real-image optical viewfinder
LCD Monitor 2.5-inch TFT
LCD Pixels 85,000 pixels
LCD Coverage 100%
Maximum Aperture F 2.6 - 5.5
Shutter Speed 15 - 1/2000 sec.
Movie Mode 15 fps
30 fps
60 fps
Storage Media Multimedia Card
Secure Digital
Height 2.5 inches
Width 3.56 inches
Depth 1.7 inches
Weight 6.3 oz.
Compact Body, Full Specs
Canon has raised the bar with the PowerShot A540, putting a 6.0 megapixel CCD and high-quality Canon 4x optical zoom lens in an affordable, easy-to-use compact camera. 6.0 megapixels ensure the kind of detail that makes ordinary images extraordinary, and gives you the freedom to crop images and produce large prints without restriction.
Advanced Imaging Technology
Canon’s DIGIC II Image Processor is designed to improve processing speed and image quality, so DIGIC II provides markedly faster startup, autofocus and playback, plus it assures that every image is more colorfully vibrant.
Capture Every Detail
Advanced engineering ensures that your extreme close-ups will maintain the same high level of sharpness, detail and color fidelity that you see in your standard shots. You also have other shooting modes to choose from, including Special Scene mode, which gives you breathtaking pictures even when shooting conditions are tough.
Great Indoor and Night Shots
A high-speed ISO 800 setting allows you to shoot correctly exposed images in low light conditions without using a flash. ISO 800 also enables shooting at higher shutter speeds reducing the risk of image blur.
Print and Share
The A540’s Print/Share Button makes direct printing easier than ever. Simply connect the A540 to a Canon Direct Photo Printer or PictBridge supported printer, press the Print/Share Button and print! Also use the Print/Share Button to transfer images directly to a computer (Windows®).
Superior Color Reproduction.
iSAPS Technology is an entirely original scene-recognition technology developed for digital cameras by Canon. Using an internal database of thousands of different photos, iSAPS works with the fast DIGIC II Image Processor to improve focus speed and accuracy, as well as exposure and white balance.
Shooting modes and My Colors
A choice of 20 shooting modes includes Manual mode for full creative control. 10 Special Scene modes assist with tricky lighting conditions, including Snow, Underwater, and Beach. Further enhance your images with My Colors in-camera colour management tools.
Canon Powershot A540 / 6.0 Megapixel / 4x Optical Zoom / 4x Digital Zoom / 2.5″ LCD / Digital Camera
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- Kodak EasyShare C743 Review by CNET » Digital Cameras Plus (Pingback, December 20, 2006)
[...] Though the Kodak EasyShare C743’s price is low, its flimsy build and incredibly noisy images disappoint even in the bargain bin. If you really want an inexpensive point-and-shoot camera, skip the C743 and look at the Olympus FE-190 or the Canon PowerShot A540. The Olympus feature a slim, stylish body and simple shooting, while the Canon offers a generous handful of manual controls to tweak your images. For the same price, the Kodak EasyShare C743 offers neither.” [...]
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